- Positivity: We produce content that is inspiring, uplifing making masses to aspire for a better future.
- Experience: Genuine content and conversations are key in generating authentic experiences that connects people and brings them together.
- Inclusive: As a local brand speaking to the world, we are open to a diverse input of content from the four corners of the world. Our audience ought to have a face in our station.
- Transparency: Our content has to create open and honest conversations across different age groups, race, professionals, sex, locaton and religion without fear or favor. We want our listeners to be united through our efforts.